I help business owners create WOW experiences for their customers so they GET and STAY engaged, ACHIEVE wild SUCCESS, and become REFERRING FANS.

Did you know... You're just one WOW Journey™ away from renewals, referrals, and raves about you and your programs!

Starting with... "Hooking" your client into your program from Day One to reduce refunds and raise renewals, referrals, and raves!

Get my WOW Journey™ checklist to start creating yours!

FREE 7 Pillars of a WOW Journey™ checklist

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Join the members of Retention Nation to talk all things renewing, referring, and raving!

Check Out Some Resources

Get started with a free checklist, an onboarding workshop, or a 1-to-1 strategy session. You decide!

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Don't see what you need? Have a question about any of my resources? Ask away! I'd love to chat with you!

Large-company expertise on business growth...now for small businesses

Full disclosure: I am not a marketing person—online or otherwise. If you came here looking for marketing advice, I have some great folks I can refer you to. Otherwise, read on!

After more than 35 years working in, and consulting with, big businesses in product strategy, design, and development, I know one thing for sure: The easiest growth for any business comes primarily from your customer's success after the sale. And, in my experience, it's also the most fun way to grow your business!

HATE the Marketing Hamster Wheel?


Yes? Me, too!

You might equate business growth with marketing...more customers, bigger business, right? My consulting nature is forcing me to say, "It depends..."

Of course, marketing brings in customers. But if all you do is marketing, and you don't deliver an engaging program that gets results, you'll be losing those customers—maybe as fast as, or faster than, you are bringing them in—and that is Marketing Hamster Wheel!

There is a better way. After you have customers, you can grow as fast, or faster, by focusing more time on delivering a WOW Journey™ and less time generating leads and launching.

How do you get off the Marketing Hamster Wheel and grow?

  • Engage customers immediately
  • Deliver results customers recognize
  • Create a supportive, secure space for customer growth
  • Offer customers the perfect "next thing"

What People Are Saying...

I procrastinated when it came to fixing my onboarding process, because I somehow thought it was going to be very involved and that I needed a big chunk of time. But the Buyers To Besties™ Workshop made it super simple. So jump in, because research shows how important onboarding is, in terms of retention.

Zayna Rose CEO at Zayna Rose Inc.

If you're feeling stuck with creating really engaging onboarding, first of all, take Andrea's workshop, because it makes a massive difference. One thing that came out of the workshop, for me, is to really think about what actions you want folks to take, and then create the onboarding around those.

Jerry Potter CEO at Five Minute Social Media

I took Andrea's workshop [Buyers To Besties™] about onboarding challenges for your membership, and it is so good! I highly recommend it if you have a membership...it is just what I needed right now, as I'm working on improving our onboarding processes.

Shelley Hitz CEO, Writing Mentor, and Author Coach at Christian Book Academy

Reduce refunds and raise renewals, referrals, and raves in your group program!